thinking >> it's just words

I spend hours and hours keeping up to date with both (ICT/enterprise) educational thinking as well as current business practice.
I worked in the real world as a designer, and a retailer before hiding away in the comfortable world of education! (well perhaps not that comfortable but for different reasons).
but I find myself spending more and more time reading only half the book, the first couple of pages of an academic paper or a .pdf document only to get bored at the point when I realise that so much of the stuff I am reading is probably just common sense wrapped up in a well designed cover, perhaps by some-one who hasn't even read the book, or 'just words' telling me the same thing.

whether it is web usability or information architecture, even planning for business success through a multi layer intranet. I have say that some stuff I have seen and read lately simply is just not very good, that said I am still a great fan of jakob neilsen and the useit web site.

I keep thinking about what my photography lecturer (in the late 70's) said to me when I was trying to measure to perfection where I was going to put my lovely art school 'black and white photo', using a really clean stainless steel ruler and my finest mechanical pencil spending ages and then finding that it still looked a bit wonky. I also remember feeling a certain amount of horror as he took the photo away from me and picked up a new clean piece of mounting board and with out measuring it at all put it in exactly the right place, saying "if it looks right it is right", but then it's just words, or is it common sense?