with so many global events having a marketing and promotion strategy that leaves some of my students asking me why is so bad (london 2012 & the osaka world athletics, for example). at least I can say that I really genuinely like the logo.
shame I cant say the same about the england shirt it reminds me of the crystal place football shirt from the early 70's. but on current form and I hope I am wrong we won't be seeing england progressing to far.
the organising committee logo is another good one, I even like the style of the map of all the stadiums being used. taken from the official web site. there must be something wrong I am normally more grumpy than this!
I will be watching the opening tonight in the hope that argentina do well against france, (though I secretly would like france to win the whole thing!)




