Thursday, December 13, 2007

bone idol >> surf co.

thinking about all the many fashion stuff I saw yesterday made me think about so many other fashion/clothing/design stuff that has is created from thinking, concentration, a passion for good things rather than the ever moving 'new thing'.
bone idol a company set up and run by a friend martin o'neill from brighton. I like the way his company have evolved making enough to satisfy demand without lowering standards and riding the call from the high street chains for 'surf fashion' over the last few years.

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