doesn't have to be complicated >> to be good

occasionally I happen across a website that I like the look and feel of straight away. zapata design is just one, I am not even sure how I found it or what I was looking for. the site was designed by patricia zapata a graphic designer with over 10 years experience in professional services and consumer product design.

however a lot has been said recently after the cost of the london olympic logo (don't go there!) was made public. a bad example but it did get design and designers in the news.

it is difficult to put a value on ability, in my opinion the zapata web design gets close to a pure simple yet considered layout with a clear navigation with great subtle touches. and I just like it.